Monday, April 30, 2007

Letter from the President


With the incredible amount of television and press coverage given to the housing industry during the past two years, it is easy for the public to become swept up in the “story.” Not a day goes by where you open your daily newspaper or turn on the 6:00 o’clock news and you are inundated with negative stories on the “bubble” in the real estate market and the impending devaluation of your home. After hearing and seeing something long enough, you will eventually start to believe it. The media is in a large way responsible for the correction in the housing market. True, there are some other factors involved such as an over supply of inventory, investor greed, an interest rate spike and some regional economic indicators. And make no mistake about it; housing markets are regional – not national.The reality of our Florida housing market is as follows: (1) the sun still shines most every day in Florida and fair weather will always draw potential buyers; at last count 800 a day flocking into our state (2) well built product in great locations, fairly priced will always sell and appreciate our over time (3) the majority of home buyers are seeking a place to live, not a place to flip and turn in a short period to make a quick hit, and, finally (4) correction in our southwest Florida real estate market was needed; a 30-35% yearly appreciation as experienced in '04 and '05 is not healthy and it could not continue. Which, by the way, the next story you see or hear, about our local real estate market being down 5-7%, remember a 60% rise in ‘04 and ‘05 minus a 5% correction in ‘06 still relates to appreciation of over 50% in a three-year period. When was the last time you read or saw that story in the media?


Sincerely,

Mark G. Botts
President
Premier Communities, Inc.

LOW RATES, COMPETITIVE PRICES, AND GREAT OPPORTUNITY


D.J. June 12/01/2006 Vice-President, Premier communities, Inc. with support from the NAHB Resource Library


Just as it helped to feed the frenzy surrounding housing when the market was performing at record highs, the media generally are now overstating the dimensions and effects of the current contraction. The truth is that the record production and sales recorded in 2004-2005 were unsustainable. The current downswing is an inevitable mid-cycle correction from unsustainable levels of home sales, housing production and house price appreciation to levels that are supported by underlying market fundamentals. As long as the economy remains in good shape, interest rates remain close to current levels, energy prices remain below recent highs and sellers of new and existing homes adjust prices or offer incentives to fit current market realities, the rest of the housing market correction should be of limited depth and duration. It’s likely that the bulk of the downswing in home sales and housing production will occur this year, with market activity stabilizing around mid-2007 and moving back up toward trend by late 2008. This is good news for housing consumers who can take advantage of prices down from peak levels, still very affordable mortgage interest rates and other sales incentives. This is truly a great time to buy a home. Today’s housing market is a different animal completely from the one we saw just a few years back. But with change often comes opportunity, and there’s no exception in this case either. Market economics are creating an excellent environment in which to buy a home. Consider the following advantages for home shoppers today:Prices have leveled off. In some areas, prices have even declined. Regions that were burning hot in the past have begun to cool and level off, giving the buyer a unique opportunity to find affordable housing that may have been out of reach before. Most likely, you can get the house of your dreams and still have a budget leftover for decorating. Houses are staying on the market longer, meaning more choices for you. Previously, home shoppers had to make an offer immediately if they wanted to get their top choice. Today, there are a wide variety of homes for sale, with a better chance of getting the home that fits your needs, without the super-stiff competition from lots of other buyers as was seen in years past.Mortgage rates are historically low. Interest rates are still affordable and according to http://www.bankrate.com/, 30 year fixed mortgage rates are currently remaining near 5.75 percent. Looking back, 1984 saw fixed rate mortgage interests as high as 14.75 percent. Even just six years ago, interest rates ranged from 8 to 8.5 percent. A half-percent rate difference on a $200,000 mortgage, from 6.5 percent to 7 percent, translates into an increase in monthly mortgage payments of $66.00. Over a thirty-year mortgage, that’s an extra $23,926! When rates are this attractive, it just doesn’t make sense to try and time the market. For most Americans, there's no better way to build net worth than home ownership. Home equity, the value of a home minus any mortgage debt, accounts for more than half of the total net wealth of the typical family, making homeownership the primary source of a household's net worth. This makes owning a home the fundamental first step toward accumulating personal wealth. And don’t forget the great tax benefits as well!Homeownership is always attractive. Besides being a stepping stone to a future of financial security, homeownership provides a sense of community and personal satisfaction and inspires civic responsibility. Homeowners are more likely to vote and get involved in local issues. Studies show they are also more content with their lives, owing to the spillover benefits from an increased social circle, a stronger sense of belonging and increased activity in community groups. Homeownership is the cornerstone of the American way of life and the fulfillment of the American Dream. Today’s market allows that dream to be possible for you as well.For more information about homeownership or today’s housing opportunities, visit www.nahb.org/forconsumers. To sign up for NAHB’s free consumer e-newsletter, visit www.nahb.org/housekeys.

Premier Communities Inc. announces the opening of it's latest development!


If you are looking for Sarasota, Florida real estate or North Port, Florida Real Estate why not consider Premier Communities maintenance free villas, Turnberry Trace, located in North Port, Florida. These North Port, Florida new homes and new home communities offer privacy, easy access to US-41 and I-75, lush landscaping, and exceptional floor plans. Premier Communities Inc. is a Florida state certified Florida Building Contractor and Florida Real Estate Broker. The National Association of Home Builders presented Mark G. Botts, owner of Premier Communities, with the prestigious MIRM (Member of the Institute of Residential Marketing) Award. He was co-founder of the Sales and Marketing Council of Sarasota County, and served two terms as Chairman of the Sarasota Contractors Association Parade of Homes. Premier Communities, has announced a Customer Appreciation program for the upcoming selling season at their newest North Port, Florida new homes community, the Villas of Turnberry Trace.
Visit our weppage at http://www.premiercommunitiesinc.com for more information or call our sales office at 941-429-2186.